Analysis of Factors Affecting Professional Accountants’ Resistance to the Implementation of Artificial Intelligence and Its Consequences for Financial Digital Transformation

Authors

    Hossein Keikhaei * Department of Accounting, Faculty of Management and Accounting, University of Tehran, Tehran, Iran hosseinkeikhaei@ut.ac.ir

Keywords:

Artificial intelligence, professional accountants, resistance to change, financial digital transformation, accounting technology, structural equation modeling

Abstract

This study aimed to analyze the factors affecting professional accountants’ resistance to the implementation of artificial intelligence and to examine the consequences of this resistance for financial digital transformation. This applied quantitative study was conducted using a descriptive-correlational design with a structural equation modeling approach. The statistical population consisted of professional accountants working in Tehran in private companies, audit firms, tax and financial consulting institutions, and financial departments of industrial, commercial, and service organizations. A total of 384 professional accountants were selected through purposive sampling based on inclusion criteria, including relevant academic background, at least three years of professional experience, and direct involvement in accounting, auditing, financial reporting, taxation, or financial analysis processes. Data were collected using a structured questionnaire measuring perceived job insecurity, fear of skill obsolescence, perceived complexity of artificial intelligence systems, lack of trust in algorithmic outputs, data security and ethical responsibility concerns, perceived threat to professional judgment, insufficient organizational support and training, overall resistance to artificial intelligence implementation, and impairment of financial digital transformation. Data were analyzed using descriptive statistics, Pearson correlation coefficients, confirmatory factor analysis, and structural equation modeling. The inferential results showed that perceived job insecurity (β = 0.18, p < 0.001), fear of skill obsolescence (β = 0.21, p < 0.001), perceived AI complexity (β = 0.14, p = 0.001), lack of trust in algorithmic outputs (β = 0.16, p < 0.001), data security and ethical responsibility concerns (β = 0.10, p = 0.021), perceived threat to professional judgment (β = 0.09, p = 0.039), and insufficient organizational support and training (β = 0.24, p < 0.001) significantly predicted resistance to AI implementation. These variables explained 62% of the variance in resistance. Resistance to AI implementation significantly predicted impairment of financial digital transformation (β = 0.68, p < 0.001), explaining 46% of its variance. The findings indicate that resistance to artificial intelligence among professional accountants is shaped by employment, skill, technological, ethical, and organizational concerns and can substantially weaken financial digital transformation. Therefore, successful AI implementation in accounting requires systematic training, transparent communication, ethical governance, role redesign, and organizational support.

References

[1] T. C. Richards, J. Han, and P. S. Ahmed-Kristensen, "State-of-the-Art Technologies for the Digital Transformation of Healthcare Services – A Systematic Scoping Review," 2026, doi: 10.21203/rs.3.rs-8958823/v1.

[2] R. Rahman et al., "Sustainable Business Models in Artificial Intelligence‐Integrated Nursing: A Qualitative Study of Opportunities and Risks," Nursing and Health Sciences, vol. 28, no. 1, 2026, doi: 10.1111/nhs.70321.

[3] M. F. Wibowo, A. Pyle, E. F. H. Lim, J. W. Ohde, N. Liu, and J. Karlström, "Insights Into the Current and Future State of AI Adoption Within Health Systems in Southeast Asia: Cross-Sectional Qualitative Study," Journal of Medical Internet Research, vol. 27, p. e71591, 2025, doi: 10.2196/71591.

[4] F. Thursina, "Unveiling the Transformational Impact of Digital Technologies on Accounting and Finance," West Science Accounting and Finance, vol. 1, no. 02, pp. 45-51, 2023, doi: 10.58812/wsaf.v1i02.131.

[5] G. L. Thanasas and G. Kampiotis, "Transformation in Accounting Practices," Technium Business and Management, vol. 10, pp. 1-16, 2024, doi: 10.47577/business.v10i.11876.

[6] N. Aldabbous and M. I. M. Riyath, "Review of Management Accounting in a Digital Economy," European Journal of Accounting Auditing and Finance Research, vol. 12, no. 7, pp. 68-88, 2024, doi: 10.37745/ejaafr.2013/vol12n76888.

[7] M. Kolleshi and E. Golemi, "Impact of Artificial Intelligence on the Albanian Banking System," Interdisciplinary Journal of Research and Development, vol. 11, no. 2, p. 75, 2024, doi: 10.56345/ijrdv11n210.

[8] A. Malladhi, "Technological Disruption in Accounting: RegTech, AI, and AI-OCR," International Research Journal of Modernization in Engineering Technology and Science, 2023, doi: 10.56726/irjmets43743.

[9] L. Babashahi et al., "AI in the Workplace: A Systematic Review of Skill Transformation in the Industry," Administrative Sciences, vol. 14, no. 6, p. 127, 2024, doi: 10.3390/admsci14060127.

[10] D. S. Calonge et al., "Upskilling and Reskilling in the United Arab Emirates: Future-Proofing Careers With AI Skills," Journal of Adult and Continuing Education, 2025, doi: 10.1177/14779714251315288.

[11] A. Akingbola, A. E. Benson, A. O. Makinde, M. Shekoni, K. Animashaun, and T. Fakiyesi, "Post-Pandemic Era: Global Trends, Benefits, and Barriers in Integrating Artificial Intelligence Into Public Health Education," Frontiers in Public Health, vol. 13, 2025, doi: 10.3389/fpubh.2025.1648970.

[12] E. Alghareeb and N. M. Aljehani, "AI in Health Care Service Quality: Systematic Review," Jmir Ai, vol. 4, pp. e69209-e69209, 2025, doi: 10.2196/69209.

[13] K. Shahzad, S. A. Khan, A. Iqbal, S. Ahmed, A. M. D. Javeed, and O. Mohamed, "Factors Influencing the Adoption of Artificial Intelligence in Libraries: A Systematic Literature Review," Information Development, vol. 41, no. 3, pp. 592-614, 2025, doi: 10.1177/02666669241313368.

[14] E. O. Ikpe, "Adoption and Implementation of Artificial Intelligence in Small Businesses in Selected Developing Countries," Journal of Health Applied Sciences and Management, vol. 8, no. 1, 2024, doi: 10.4314/johasam.v8i1.3.

[15] V. V. Aparicio-Izurieta, "Preferences Towards Artificial Intelligence in Ecuadorian University Professors," Sapienza International Journal of Interdisciplinary Studies, vol. 5, no. 1, p. e24009, 2024, doi: 10.51798/sijis.v5i1.730.

[16] G. Cangelosi et al., "Barriers and Facilitators to Artificial Intelligence Implementation in Diabetes Management From Healthcare Workers’ Perspective: A Scoping Review," Medicina, vol. 61, no. 8, p. 1403, 2025, doi: 10.3390/medicina61081403.

[17] A. F. Radwan, S. A. Mousa, K. Ayyad, and M. H. Adulzaher, "The Integration of Artificial Intelligence in Public Relations Practice in the UAE: Analyzing Opportunities and Challenges Through the AMO Theory Framework," Public Relations Inquiry, vol. 15, no. 1, pp. 53-73, 2025, doi: 10.1177/2046147x251360062.

[18] D. S. Nunes et al., "Deep Learning in Medical Image Interpretation: Recent Advances and Impact on Clinical Practice," International Journal of Health Science, vol. 4, no. 51, pp. 2-7, 2024, doi: 10.22533/at.ed.1594512405067.

[19] D. Giansanti, "AI in Cytopathology: A Narrative Umbrella Review on Innovations, Challenges, and Future Directions," Journal of Clinical Medicine, vol. 13, no. 22, p. 6745, 2024, doi: 10.3390/jcm13226745.

[20] V. Thorat, P. Rao, N. Joshi, P. Talreja, and A. Shetty, "Role of Artificial Intelligence (AI) in Patient Education and Communication in Dentistry," Cureus, 2024, doi: 10.7759/cureus.59799.

[21] O. Tapalova and N. Zhiyenbayeva, "Artificial Intelligence in Education: AIEd for Personalised Learning Pathways," The Electronic Journal of E-Learning, vol. 20, no. 5, pp. 639-653, 2022, doi: 10.34190/ejel.20.5.2597.

[22] M. P. Singh and Y. N. Keche, "Ethical Integration of Artificial Intelligence in Healthcare: Narrative Review of Global Challenges and Strategic Solutions," Cureus, 2025, doi: 10.7759/cureus.84804.

[23] E. Chikhaoui, A. Alajmi, and S. Larabi-Marie-Sainte, "Artificial Intelligence Applications in Healthcare Sector: Ethical and Legal Challenges," Emerging Science Journal, vol. 6, no. 4, pp. 717-738, 2022, doi: 10.28991/esj-2022-06-04-05.

[24] A. Aldwean and D. Tenney, "Artificial Intelligence in Healthcare Sector: A Literature Review of the Adoption Challenges," Open Journal of Business and Management, vol. 12, no. 01, pp. 129-147, 2024, doi: 10.4236/ojbm.2024.121009.

[25] A. Karunamurthy, R. Kiruthivasan, and S. Gauthamkrishna, "Human-in-the-Loop Intelligence: Advancing AI-Centric Cybersecurity for the Future," Quing International Journal of Multidisciplinary Scientific Research and Development, vol. 2, no. 3, pp. 20-43, 2023, doi: 10.54368/qijmsrd.2.3.0011.

[26] L. Nesa et al., "Artificial Intelligence in Healthcare: A Scoping Review of Medical Professionals' Acceptance and Institutional Challenges in Implementation," Journal of Evaluation in Clinical Practice, vol. 31, no. 4, 2025, doi: 10.1111/jep.70170.

[27] A. S. Andigema, N. N. T. Cyrielle, M. K. L. Danaëlle, and E. Ekwelle, "Transforming African Healthcare With AI: Paving the Way for Improved Health Outcomes," 2024, doi: 10.20944/preprints202403.1610.v1.

[28] A. Erdmann, M. Yazdani, J. M. M. Iglesias, and C. M. Palacios, "Pricing Powered by Artificial Intelligence: An Assessment Model for the Sustainable Implementation of AI Supported Price Functions," Informatica, pp. 529-556, 2024, doi: 10.15388/24-infor559.

[29] M. A. Bappy, "Exploring the Integration of Informed Machine Learning in Engineering Applications: A Comprehensive Review," American Journal of Science and Learning for Development, vol. 3, no. 2, pp. 11-21, 2024, doi: 10.51699/ajsld.v3i2.3459.

[30] J. D. Machin‐Mastromatteo, "Artificial Intelligence Encounters of the Generative Kind: Rethinking Knowledge, Ethics, and Research," Information Development, vol. 41, no. 3, pp. 549-558, 2025, doi: 10.1177/02666669251358029.

[31] C. K. G., "Impact of Artificial Intelligence (AI) in Library Services," International Journal for Multidisciplinary Research, vol. 6, no. 3, 2024, doi: 10.36948/ijfmr.2024.v06i03.22452.

[32] F. Y. Mpofu, "The Application of Artificial Intelligence in External Auditing and Its Implications on Audit Quality? A Review of the Ongoing Debates," International Journal of Research in Business and Social Science (2147-4478), vol. 12, no. 9, pp. 496-512, 2023, doi: 10.20525/ijrbs.v12i9.2737.

[33] I. Yuhertiana and A. H. Amin, "Artificial Intelligence Driven Approaches for Financial Fraud Detection: A Systematic Literature Review," Kne Social Sciences, 2024, doi: 10.18502/kss.v9i20.16551.

[34] N. Ozor, J. N. Nwakaire, A. Nyambane, W. Muhatiah, and C. E. Nwobodo, "Enhancing Africa’s Agriculture and Food Systems Through Responsible and Gender Inclusive AI Innovation: Insights From AI4AFS Network," Frontiers in Artificial Intelligence, vol. 7, 2025, doi: 10.3389/frai.2024.1472236.

[35] B. A. Adewale, V. O. Ene, B. F. Ogunbayo, and C. Aigbavboa, "Application of Artificial Intelligence (AI) in Sustainable Building Lifecycle; A Systematic Literature Review," 2024, doi: 10.20944/preprints202405.2113.v1.

[36] M. Almyranti, "Artificial Intelligence and the Health Workforce," 2024, doi: 10.1787/9a31d8af-en.

[37] H. Kuzmenko, L. S. Zakharkina, О. М. Транченко, О. Галенко, N. Chuba, and N. Petrenko, "Implementation of Information Technologies in the International Accounting System of Fuel and Energy Sector Enterprises," E3s Web of Conferences, vol. 408, p. 01022, 2023, doi: 10.1051/e3sconf/202340801022.

Downloads

Published

2027-07-01

Submitted

2026-03-16

Revised

2026-06-20

Accepted

2026-06-27

Issue

Section

Articles

How to Cite

Keikhaei, H. (2027). Analysis of Factors Affecting Professional Accountants’ Resistance to the Implementation of Artificial Intelligence and Its Consequences for Financial Digital Transformation. Business, Marketing, and Finance Open, 1-19. https://www.bmfopen.com/index.php/bmfopen/article/view/496

Similar Articles

1-10 of 266

You may also start an advanced similarity search for this article.