JAFARI , Parisa; FAKHIMI AZAR, Sirous; IRANZADEH, Soleiman; BODAGHI KHAJEH NOUBAR, Hossein. Development and Validation of a Branding Model in Social Media Considering Users’ Motivations for Content Creation and Sharing. Business, Marketing, and Finance Open, [S. l.], v. 2, n. 3, p. 61–74, 2025. DOI: 10.61838/bmfopen.2.3.6. Disponível em: https://www.bmfopen.com/index.php/bmfopen/article/view/150.. Acesso em: 17 jun. 2025.