1.
Mashayekh M, Ghamkhari SM, Shambayati N. Enhancing Customer Lifetime Value through Offline and Online Service Quality Mediated by Customer Satisfaction and Loyalty in Platform-Based Businesses (Snapp). BMF OPEN. Published online January 1, 2026:1-12. Accessed September 11, 2025. https://www.bmfopen.com/index.php/bmfopen/article/view/291