1.
Jafari P, Fakhimi Azar S, Iranzadeh soleiman, Bodaghi Khajeh Noubar H. Development and Validation of a Branding Model in Social Media Considering Users’ Motivations for Content Creation and Sharing. BMF OPEN. 2025;2(3):61-74. doi:10.61838/bmfopen.2.3.6